{"title":"The Ordinary","description":"\u003cp\u003eShop The Ordinary skincare products at keefworld.com. Clinical formulations with integrity at honest prices.\u003c\/p\u003e","products":[{"product_id":"the-ordinary-glycolic-acid-7-exfoliating-toner-240-ml","title":"The Ordinary Glycolic Acid 7% Exfoliating Toner 240 ml","description":"The Ordinary Glycolic Acid 7% Solution is a powerful exfoliating toner designed to enhance skin radiance and clarity. Glycolic Acid, an alpha hydroxy acid (AHA), gently exfoliates the surface of the skin, helping to improve texture and promote a brighter complexion.\n\nThis formulation includes:\n\n• \nTasmanian Pepperberry Derivative: A plant-based ingredient that helps reduce irritation often associated with acid use. Its color may vary seasonally.\n\n• \nGinseng Root \u0026amp; Aloe Vera: Known for their soothing properties, these ingredients enhance the formula's radiance-boosting benefits.\n\nKey Benefits:\n\n• \nMild Exfoliation: Improves skin clarity and texture with continued use.\n\n• \nVisible Radiance: Promotes a more luminous complexion.\n\nIngredients:\n\n• Water, Sodium Hyaluronate, Pentylene Glycol, Propanediol, Sodium Hyaluronate Crosspolymer, Panthenol, Ahnfeltia Concinna Extract, Glycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Isoceteth-20, Ethoxydiglycol, Ethylhexylglycerin, Hexylene Glycol, 1,2-Hexanediol, Phenoxyethanol, Caprylyl Glycol.\n\nHow to Use:\n\n• \nApplication: Use in the PM, no more than once a day.\n\n• \nSaturation: After cleansing, saturate a cotton pad with the solution and sweep across the face and neck.\n\n• \nDo Not Rinse: Allow the formula to remain on the skin.\n\n• \nFollow-Up Treatments: Continue with any additional skincare products as needed.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816737747099,"sku":"A4670","price":98.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/bd18b616-1186-4455-af41-b79efd4f3aa9_127d895b-7441-4cad-a651-f2fdb0981840.jpg?v=1782325368"},{"product_id":"the-ordinary-lactic-acid-5-hyaluronic-acid-water-based-exfoliating-peeling-solution-30ml","title":"The Ordinary Lactic Acid 5% \u0026 Hyaluronic Acid Water Based Exfoliating Peeling Solution 30ml","description":"Information\n\n• Developed for mild exfoliation and provide smoother skin\n\n• To combat textural irregularities, dullness \u0026amp; uneven skin tone\n\n• Suitable for dry skin\n\n• Water based facial serum\n\n• With pH 3.60-3.80\n\n• Alcohol free, oil-free and silicone free\n\n• Vegan formula\n\n• Gluten free \u0026amp; Cruelty free\n\nDescription\nThe Ordinary Lactic acid 5% + HA is a water based facial serum designed to address dullness, fineliness, uneven and dry skin tone. It contains alpha hydroxy acid (lactic acid 5%) as a primary active ingredient that gently exfoliates dead cells from the surface and helps to provide even complexion and smooth texture. Hyaluronic acid in it helps to hydrate and leave skin feeling calm and comfortable. The Ordinary Lactic acid 5% is fortified with Tasmanian Pepper berry extract which helps to reduce irritation and sensitivity that often associated with exfoliation due to acid use. This water-based serum is ideal for dry and sensitive skin. The pH of this formula is approximately 3.8. Lactic Acid has a pKa of 3.8 and pKa is the most important aspect to consider in formulating with acids. pKa implies acid availability. When pKa is close to pH, there is an ideal balance between salt and acidity, maximizing effectiveness of the acid and reducing irritation. Lactic acid helps in gentle exfoliation of dead cells and provides smoother and healthier-looking skin.\n\nBENEFITS\n\n• Helps to provide smooth \u0026amp; supple skin\n\n• Helps to combat dullness and evens the complexion\n\n• Provides smooth texture and improves skin uniformity\n\n• Hyaluronic acid helps to restore the skins natural barrier\n\n• Gently exfoliates the dry skin and stimulates cell renewal\n\n• Promotes a smoother and more youthful looking skin\n\nHOW TO USE\n\n• Apply once daily, ideally in the evening.\n\n• The formula can be diluted with other products to reduce strength until skin develops tolerance.\n\n• Do not use on sensitive, peeling, or compromised skin.\n\n• Avoid the eye contour and contact with eyes. Contact of the product with the skin must be of limited frequency or duration.\n\n• If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin\n\n• CAUTION: This product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.\n\n• Patch testing prior to use is advised\n\n• Keep out of reach of children\n\n• Do not use with Copper peptides, Direct acids, Vitamin C, Retinoids, Niacinamide or Peptides","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816737845403,"sku":"A4027","price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/image_44d97a5e-1666-4c91-b166-3b637c0d69bf.jpg?v=1782325367"},{"product_id":"the-ordinary-caffeine-solution-5-egcg-water-based-eye-serum-undereye-puffiness-pigmentation-30ml","title":"The Ordinary Caffeine Solution 5% \u0026 EGCG Water Based Eye Serum Undereye Puffiness \u0026 Pigmentation 30ml","description":"Information\n\n• Designed for undereye puffiness and pigmentation\n\n• Eye life caffeine serum for reactivating tired eye contour\n\n• Contains 5% caffeine serum and EGCG (Epigallocatechin Gallatyl Glucoside)\n\n• Water-based serum\n\n• Suitable for all types of skin\n\n• With pH 4.50-5.50\n\n• Alcohol-free, Oil-free, silicone free\n\n• Vegan formula\n\n• Gluten free\u0026amp; cruelty free\n\nDescription\nThe Ordinary Caffeine 5% solution + EGCG face \u0026amp; eye serum is designed to address various concerns around the delicate eye area. This water-based serum contains key ingredients like high concentration of caffeine with a highly purified epigallocatechin gallatyl glucoside (EGCG) derived from green tea leaves. Caffeine acts as a powerful antioxidant \u0026amp; has anti-inflammatory properties which helps to reduce puffiness around the eye contour and calms and soothes the delicate skin. Caffeine helps to stimulate the blood flow which contributes to providing a more youthful and refreshed look also promotes collagen and elastin synthesis, aiding in skin firmness and elasticity. It also provides protection to the skin from oxidative stress which leads to premature aging. EGCG (epigallocatechin gallatyl glucoside) is a bioengineered version of superstar green tea polyphenol which has rich antioxidant \u0026amp; anti-inflammatory properties. It helps to retain the moisture for long periods of time. It helps to reduce the dark circles and wrinkle formation around the eye. Being an antioxidant EGCG helps to reduce radical scavenging activity and reduction of melanin generation. The Ordinary caffeine 5% caffeine with EGCG is a righteous blend to counteract puffiness and dark circles in the eye contour. This lightweight serum rapidly absorbs into the delicate eye contour to help reduce the appearance of discolouration and alleviate symptoms of fatigue and stress. Skin feels refreshed and lifted with enhanced hydration and a more even tone.\n\nBENEFITS\n\n• Helps to reduce the puffiness in the eye contour and fatigue eyes\n\n• Helps to reduce the appearance of dark circles\n\n• Caffeine helps to stimulates the blood flow that contribute to provide more radiant \u0026amp; revitalized look\n\n• Reduce the appearance of under-eye bags\n\n• Antioxidant support protects skin from premature aging\n\n• Helps to maintains hydration around the eye and helps to reduce fine lines on the eye contour\n\n• Under eye area appears more brighter and youthful\n\nHOW TO USE\n\n• Apply a small amount onto the eye contour in the morning and evening with gentle massage\n\n• If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin\n\n• Patch testing prior to use is advised\n\n• Keep out of reach of children","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816737943707,"sku":"A4668","price":58.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/image_36b869ed-b828-470f-8ed0-b5f908c1a989.jpg?v=1782325366"},{"product_id":"the-ordinary-niacinamide-10-zinc-1-water-based-face-serum-for-blemish-prone-skin-30ml","title":"The Ordinary Niacinamide 10% \u0026 Zinc 1% Water Based Face Serum For Blemish- Prone Skin 30ml","description":"Information\n\n• Developed to combat blemishes and excess oils\n\n• Helps to fights against dullness, dryness and textural irregularities\n\n• Contains Niacinamide \u0026amp; Zinc PCA\n\n• With pH 5.00-6.50\n\n• Alcohol-free, oil-free, silicone-free\n\n• Vegan formula for healthy skin\n\n• Gluten free \u0026amp; cruelty-free\n\nDescription\nThe Ordinary Niacinamide 10% + Zinc 1% is a water based facial serum designed to combat blemish-prone skin and acne-related concerns. It is a universal serum that smooths, brightens and supports the skin. The formula contains 10% niacinamide \u0026amp; 1% zinc. Niacinamide is a form of vitamin B3 that can help reduce inflammation and regulates sebum production and improves the appearance of blemishes and enlarged pores. Zinc calms the skin and also helps in reducing excess sebum secretion which can be beneficial for oily skin types. This water-based formula helps to boost skin brightness, improves skin smoothness and reinforces the skin barrier over time. The Ordinary Niacinamide 10% + Zinc 1% is hydrating lightweight serum that improves the look of skin radiance and luminosity. In clinical study of 35 subjects, it was shown to achieve smoother skin after 8 weeks of application and Hydrates skin by reinforcing the skin barrier in as little as 7 days after application.\n\nBENEFITS\n\n• Hydrating facial serum provides optimal skin-smoothing\n\n• Helps to improve the skin luminosity \u0026amp; radiance\n\n• Hydrates skin by reinforcing the skin barrier in as little as 7 days\n\n• Helps to achieve smoother and younger looking skin\n\n• Helps to remove excess sebum oil and diminish unwanted shine\n\n• Niacinamide helps to calm the skin and feel comfortable\n\n• Reduces the appearance of blemishes \u0026amp; blackheads\n\nHOW TO USE\n\n• Apply a few drops to the face in the morning and evening\n\n• If irritation occurs, rinse o, cease use, and consult a physician. Use only as directed on unbroken skin.\n\n• Patch testing prior to use is advised.\n\n• Keep out of reach of children\n\n• Do not use with direct \u0026amp; indirect vitamin C\n\n• Note: Niacinamide and Zinc PCA is not a treatment for acne. For persistent acne-related conditions, it is recommend speaking to your health care provider regarding treatment options. This formulation can be used alongside acne treatments if desired for added visible skin benefits.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816738107547,"sku":"A4030","price":47.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/image_8d64b4d8-866f-43ee-86d0-b8abaec59951.jpg?v=1782325365"},{"product_id":"the-ordinary-glycolic-acid-7-toning-solution","title":"The Ordinary Glycolic Acid  7% Toning Solution","description":"The Ordinary Glycolic Acid 7% Solution is a targeted exfoliant designed to enhance skin clarity, balance uneven skin tone, and improve texture over time. This effective formulation features glycolic acid, an alpha hydroxy acid (AHA), for gentle exfoliation and radiance.\nKey Features:\n• Exfoliation: Glycolic acid helps to remove dead skin cells, revealing smoother, clearer skin.\n\n• Skin Clarity: Improves skin tone and texture, promoting a more even complexion.\n\n• Soothing Ingredients: Enhanced with Tasmanian Pepperberry derivative to minimize irritation, along with ginseng and aloe vera for added soothing benefits.\n\n• pH Balanced: Formulated with a pH of approximately 3.6, optimizing acid effectiveness while reducing irritation.\n\nHow to Use:\n• \nApplication: Use ideally in the PM, no more than once daily. After cleansing, saturate a cotton pad with the solution and sweep across the face and neck.\n\n• \nAvoid Eye Area: Keep away from the eye contour and avoid direct contact with eyes.\n\n• \nDo Not Rinse: Allow the solution to remain on the skin and follow with additional treatments as needed.\n\n• \nSun Protection: This product may increase sun sensitivity. Use sunscreen, wear protective clothing, and limit sun exposure while using this product and for one week afterwards.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816744136859,"sku":"A4669","price":82.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/The_ordinary_glycolic_Acid-1-1_04662537-c957-4594-b8ba-b2b71a2c4ec2.jpg?v=1782324087"},{"product_id":"the-ordinary-natural-moisturizing-factors-ha-skin-hydrating-cream-100ml","title":"The Ordinary Natural Moisturizing Factors + HA Skin Hydrating Cream 100ml","description":"Information\n• Hydrating formula infused with Natural moisturizing factors, hyaluronic acid and ceramides\n\n• Restores moistures and strengthen skin barrier\n\n• Non greasy and lightweight texture\n\n• Suitable for all skin types\n\n• Alcohol free, gluten free \u0026amp; silicone free\n\n• Vegan \u0026amp; cruelty free formula\n\nDescriptionThe Ordinary Natural Moisturizing Factors + HA Cream, Daily Hydration, 100ml is a powerhouse moisturizer formulated to mimic the skin's natural hydration system. Infused with key components like amino acids, fatty acids, ceramides, and hyaluronic acid, this cream delivers immediate hydration while fortifying the skin's protective barrier. The lightweight, non-greasy formula ensures deep hydration without clogging pores, making it ideal for all skin types. It replenishes lost moisture, smoothens skin texture, and helps maintain a healthy, resilient complexion against environmental stressors. Hyaluronic acid boosts hydration retention, while ceramides enhance skin suppleness. Whether you're looking for a reliable daily moisturizer or a versatile addition to your skincare regimen, this product offers visible results with regular use, leaving your skin feeling soft, plump, and balanced throughout the day.\n\nBENEFITS\n• Provides immediate hydration for smooth, healthy skin.\n\n• Enhances moisture retention with hyaluronic acid.\n\n• Strengthens skin’s natural barrier against stressors.\n\n• Maintains lightweight texture for a non-greasy feel.\n\n• Supports daily use for all skin types.\n\nHOW TO USE\n• Apply to clean, dry face and neck after cleansing.\n\n• Use morning and evening as needed for hydration.\n\n• Follow with sunscreen in the morning routine.\n\n• Perform a patch test before initial application.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816755343515,"sku":"A4671","price":100.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/1063081_1_274c325d-b71e-4467-9bd3-5b98d9499c3c.jpg?v=1782320290"},{"product_id":"the-ordinary-multi-peptide-lash-brow-serum-for-thick-fuller-lashes-eye-brows-5ml","title":"The Ordinary Multi Peptide Lash \u0026 Brow Serum For Thick \u0026 Fuller Lashes \u0026 Eye Brows 5ml","description":"Information\n• Features Multi-Peptide Serum for Hair and Lash\/Brow\n\n• Promotes visibly fuller, thicker, healthier hair and brows\n\n• Lightweight \u0026amp; non-greasy formula\n\n• Leave in multi-peptide formula\n\n• Suitable for all hair types\n\n• Alcohol free, gluten free \u0026amp; silicone free\n\n• Vegan \u0026amp; cruelty free formula\n\nDescriptionThe Ordinary Multi-Peptide Lash and Brow Serum is a lightweight, non-greasy serum designed to promote the appearance of thicker, fuller, and healthier lashes and brows. This advanced formula utilizes 11 active ingredients, including four potent peptide complexes and a blend of natural extracts, to nourish, protect, and enhance the density of your lashes and brows. Key ingredients like SYMPEPTIDE XLASH, Wide lash, and REDENSYL work synergistically to visibly improve lash and brow volume and appearance, providing noticeable results in as little as four weeks. The serum is designed for all skin types and is ideal for daily use in the morning and evening to support optimal results.\n\nBENEFITS\n• Promotes thicker hair with powerful peptide complexes\n\n• Ensures nourished lashes and brows for enhanced density\n\n• Maintains lightweight formulas suitable for daily application\n\n• Provides visible results in weeks with consistent use\n\n• Provides nourishment with peptide complexes\n\nHOW TO USE\n• Apply a thin layer to clean, dry lashes and brows.\n\n• Use in the morning and evening for optimal results.\n\n• Do not apply to broken or irritated skin.\n\n• Patch test before first use to ensure compatibility.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816755474587,"sku":"A4028","price":114.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/1063099_1_fdc8629b-9903-4638-bf8c-2db60ec2880f.jpg?v=1782320289"},{"product_id":"the-ordinary-100-organic-cold-pressed-moroccan-argan-oil-for-dry-flaky-skin-30ml","title":"The Ordinary 100% Organic Cold Pressed Moroccan Argan Oil For Dry \u0026 Flaky Skin 30ml","description":"Information\n• 100% organic cold-pressed Moroccan argan oil for dry and flaky skin\n\n• Naturally hydrates and nourishes the skin\n\n• Key ingredient: Argania Spinosa Kernel Oil\n\n• Suitable for dry skin\n\n• Unrefined oil that imparts natural scent\n\n• Alcohol free \u0026amp; gluten free\n\n• Vegan \u0026amp; cruelty free\n\nDescriptionThe Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil is a pure and unrefined oil known for its ability to deeply hydrate and nourish the skin. Rich in essential fatty acids, vitamins, and antioxidants, this oil is ideal for dry and flaky skin, providing essential moisture while supporting a healthy, glowing complexion. The cold-pressed extraction method ensures that all the nutrients are retained, giving your skin the best benefits possible. Argan oil’s versatility extends beyond skincare. This oil can also be used on the hair, helping to boost softness, shine, and manageability. Whether used on the face or hair, the organic Argan oil delivers maximum nourishment, leaving your skin and hair looking and feeling rejuvenated. With its natural scent, this oil is free from any synthetic fragrances or additives. It’s perfect for daily use, either on its own or mixed with other skincare products, to combat dryness and promote a healthy, hydrated appearance.\n\nBENEFITS\n• Hydrates and nourishes dry, flaky skin\n\n• Supports healthy-looking skin with vitamins and fatty acids\n\n• Improves hair softness and enhances shine\n\n• Unrefined and cold-pressed for maximum potency\n\n• Helps to combat dryness and supports healthy-looking skin\n\nHOW TO USE\n• For Skin: Apply a few drops to the face once daily or as needed.\n\n• For Hair: Work through damp, clean hair once daily or as needed.\n\n• Patch test before use to ensure compatibility.\n\n• If irritation occurs, rinse off, cease use, and consult a physician.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816755605659,"sku":"A4021","price":69.5,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/1063067_1_bba37735-8e12-4176-9a1f-033aaa3517b5.jpg?v=1782320288"},{"product_id":"the-ordinary-alpha-arbutin-2-hyaluronic-acid-water-based-face-serum-for-uneven-skin-tone-30ml","title":"The Ordinary Alpha Arbutin 2% \u0026 Hyaluronic Acid Water Based Face Serum For Uneven Skin Tone 30ml","description":"Information\n\n• Developed to correct the uneven skin tone and eliminate dryness\n\n• To target visible pigmentation and dullness\n\n• Water based serum for skin brightening\n\n• Contains Alpha-Arbutin and Hydrolyzed Sodium Hyaluronate\n\n• With pH 4.50-5.50\n\n• Alcohol-free \u0026amp; silicone free\n\n• Vegan formula\n\n• Gluten-free \u0026amp; cruelty free\n\nDescription\n\nThe Ordinary Alpha Arbutin 2% + Hyaluronic Acid facial serum is specially designed to address uneven skin tone and visibly improve pigmentation. This brightening serum contains key ingredients like high concentration of purified Alpha-Arbutin 2% with Hydrolyzed Sodium Hyaluronate. Purified alpha-arbutin works to target dark spots and uneven skin tone. Meanwhile, hyaluronic acid helps to support product absorption into the skin. Alpha Arbutin is extremely sensitive to degradation in the presence of water if the pH of the formulation is not ideal. The pH of this formula is 4.50-5.50 which has been shown to be the most suitable pH to minimize degradation of Alpha Arbutin. Alpha Arbutin products tend to change color when exposed to sunlight or increased temperature. This is a natural occurrence. Testing has shown that the efficacy and safety profile of the active ingredient remains stable. The Ordinary Alpha Arbutin 2% + HA is a lightweight and fast absorbing; the serum lends brightening properties thanks to 2% alpha arbutin that works to reduce the production of melanin. Hyaluronic acid offers enhanced delivery, working deep beneath the skin's surface to promote a more even-toned complexion.\n\nBENEFITS\n\n• Helps to brighten the skin tone and provides more youthful appearance\n\n• Helps reduce the appearance of dark spots and hyperpigmentation\n\n• Provides protection from the damaging effects of free radicals\n\n• Alpha arbutin has UV protective feature, that helps protect the skin from the harmful effects of the sun\n\n• Reduces the production of melanin\n\n• Contributes to a healthier and juvenile looking complexion\n\nHOW TO USE\n\n• Apply a few drops to the face in the morning and evening\n\n• Use sun protection during the day\n\n• If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816755703963,"sku":"A4023","price":88.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/1060956_1.jpg?v=1782320287"},{"product_id":"the-ordinary-aha-30-bha-2-peeling-solution-for-brighter-skin-30ml","title":"The Ordinary AHA 30% \u0026 BHA 2% Peeling Solution For Brighter Skin 30ml","description":"Information\n• Advanced level 10minutes exfoliating facial serum to get a brighter skin\n\n• Developed to alleviate dullness, textural irregularities and uneven skin tone\n\n• Water-based serum\n\n• Contains glycolic acid, lactic acid, sodium hyaluronate \u0026amp; Tasmania pepper berry fruit\/leaf extract\n\n• Suitable for all types of skin\n\n• With pH 3.50-3.70\n\n• Alcohol-free, oil free \u0026amp; silicone free\n\n• Vegan formula\n\n• Gluten-free \u0026amp; cruelty free\n\nDescriptionThe Ordinary AHA 30% + BHA 2% Peeling solution is a water based deeply exfoliating facial serum developed to combat dullness, uneven skin tone and textural irregularities. It contains the righteous combination of exfoliants AHA 30% (alpha hydroxy acid), BHA 2% (beta hydroxy acid) along with glycolic acid, salicylic acid, lactic Acid, tartaric Acid, citric Acid, Sodium Hyaluronate Cross polymer and Tasmania Lanceolata fruit\/leaf Extract with optimal pH that deeply exfoliates multiple layers of the skin for a brighter, more even appearance. This at-home peel helps to clear pore congestion and improve uneven pigmentation. The formula is further supported with a cross polymer form of hyaluronic acid hydrate and leaves skin feeling calm and comfortable, pro-vitamin B5 for hydration, and black carrot for added protection. This water-based serum is fortified with Tasmanian Pepper berry extract which helps to reduce irritation and sensitivity that is often associated with exfoliation due to acid use. The pH of this formula is approximately 3.6. Glycolic Acid, the primary AHA used in the formula, has a pKa of 3.6 and pKa is the most important aspect to consider in formulating with acids. pKa implies acid availability. When pKa is close to pH, there is an ideal balance between salt and acidity, maximizing the effectiveness of the acid and reducing skin discomfort.\n\nBENEFITS\n• Provides deep exfoliation of surface layer of the skin to retexture\n\n• Helps to revitalize and tone the complexion appearance\n\n• Helps to provide smoother looking skin\n\n• Helps maintain and restore the skin's natural moisture barrier\n\n• Helps to unclog pores and improve uneven pigmentation\n\n• Leads to a more even and radiant complexion\n\n• Eliminates dullness and deeply hydrates the skin\n\nHOW TO USE\n• Use once or twice a week, ideally in the evening, on thoroughly clean, dry skin. Do not use on wet skin\n\n• Apply evenly across the face and neck using fingertips. Do not use on sensitive, peeling, or compromised skin\n\n• Avoid the eye contour and contact with eyes both during application and rinse off\n\n• Leave on for no more than 10 minutes\n\n• Rinse thoroughly with lukewarm water\n\n• Contact of the product with the skin must be of limited frequency or duration. If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children\n\n• CAUTION: This product contains an alpha hydroxy acid (AHA) and a beta hydroxy acid (BHA) that may increase your skin’s sensitivity to the sun and particularly the possibility of sunburn\n\n• Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards\n\n• Note: This formula contains an extremely high concentration of free acids. We recommend use only if you are an experienced user of acid exfoliation and your skin is not sensitive.","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48816755835035,"sku":"A4667","price":84.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/1060955_1.jpg?v=1782320286"},{"product_id":"multi-peptide-serum-for-hair-density-60ml","title":"The Ordinary Multi-Peptide Serum for Hair Density 60ml","description":"\u003ch2\u003eThe Ordinary Multi-Peptide Serum for Hair Density 60ml\u003c\/h2\u003e\u003cp\u003eA concentrated, ultra-lightweight serum that helps hair look thicker, denser, fuller, and healthier. Formulated with a powerful blend of peptide complexes and botanical extracts that target scalp stem cells and dermal papilla fibroblasts to visibly improve hair density.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVisibly increases hair thickness, density, and fullness\u003c\/li\u003e\n\u003cli\u003eTargets stem cells and dermal papilla fibroblasts for improved hair density\u003c\/li\u003e\n\u003cli\u003eBoosts scalp blood circulation to support healthy hair growth\u003c\/li\u003e\n\u003cli\u003eUltra-lightweight formula for efficient scalp penetration\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, gluten-free, nut-free, oil-free, and silicone-free\u003c\/li\u003e\n\u003cli\u003eFree of sulfates (SLS\/SLES), parabens, phthalates, mineral oil, and synthetic fragrances (\u0026lt;1%)\u003c\/li\u003e\n\u003cli\u003epH balanced: 4.75–5.75\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eREDENSYL\u003c\/strong\u003e – Larix Europaea Wood Extract \u0026amp; Camellia Sinensis Leaf Extract\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcapil (CAPIXYL)\u003c\/strong\u003e – Biotinoyl Tripeptide-1 \u0026amp; Acetyl Tetrapeptide-3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBAICAPIL\u003c\/strong\u003e – Scutellaria Baicalensis Root Extract, Wheat Germ \u0026amp; Soy Germ Extracts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnaGain\u003c\/strong\u003e – Pisum Sativum (Pea) Extract\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine (1%)\u003c\/strong\u003e – High-solubility, net caffeine by weight\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply a few drops to a clean, dry scalp.\u003c\/li\u003e\n\u003cli\u003eMassage thoroughly into the scalp.\u003c\/li\u003e\n\u003cli\u003eUse once daily, ideally at bedtime.\u003c\/li\u003e\n\u003cli\u003eLeave on — do not rinse or wash hair after application.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eFull Ingredients List\u003c\/h3\u003e\u003cp\u003eAqua (Water), Propanediol, Butylene Glycol, Glycerin, Caffeine, Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, Larix Europaea Wood Extract, Pisum Sativum Extract, Scutellaria Baicalensis Root Extract, Triticum Vulgare Germ Extract, Glycine Soja Germ Extract, Trifolium Pratense Flower Extract, Camellia Sinensis Leaf Extract, Apigenin, Oleanolic Acid, Arginine, Glycine, Calcium Gluconate, Zinc Chloride, Lactic Acid, Gluconolactone, Dextran, Maltodextrin, Hydroxyethylcellulose, Xanthan Gum, Pentylene Glycol, Dimethyl Isosorbide, Polysorbate 20, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Trisodium Ethylenediamine Disuccinate, Sodium Metabisulfite, Sodium Benzoate, Phenoxyethanol, Chlorphenesin.\u003c\/p\u003e\u003ch3\u003eAbout The Ordinary\u003c\/h3\u003e\u003cp\u003eThe Ordinary is a pioneering skincare brand built on transparency and integrity — delivering clinically effective formulations at honest prices.\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":48841261744283,"sku":"A5015","price":185.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/0685\/6603\/files\/Screenshot2025-02-06154953.jpg?v=1782318667"}],"url":"https:\/\/keefworld.com\/ja\/collections\/the-ordinary.oembed","provider":"Keefworld.com","version":"1.0","type":"link"}